As the Christmas season begins and celebrations increase across Essex, the Safer Essex Roads Partnership (SERP) is releasing a new festive safety message, “Don’t Bet on Drink Driving,” urging people to look after their friends and family, by stopping drink driving before it starts. Using a bold gambling theme, it shows that driving after...

This campaign targets young men, as DfT statistics show that around 90% of drivers impaired by drugs in collisions are male and 4 in every 10 are aged between 17 and 30. The latest data also shows an increase in drug-related collisions over the last 10 years: between 2014 and 2023, there has been a 70% increase...

The Safer Essex Roads Partnership (SERP) successfully delivered a high-impact Vision Zero Day in Southend this week, combining extensive business engagement, community outreach, and coordinated enforcement activity. The engagement team visited 53 businesses, speaking directly with over 100 members of the public. Three people riding bikes received reflective visibility accessories to help keep them...