Road safety is important for everyone. It is never too early to introduce road safety to children. Road Safety links to PSHE but has many cross-curricular opportunities from science, maths, literacy and art.

Our Safer Essex Roads team also offer sessions to ALL schools in Essex, at no charge to schools. All our team are trained, and DBS checked. Sessions aim to engage with informative interactive sessions with valuable information and advice on road safety focusing on behaviour change techniques.


At the moment we do not have any sessions we can run in pre-schools. THINK! offer a range of resources tailored to pre-schools here:

Teaching road safety to children

Safer Essex Road Partnership work under the ethos of no harm. All of the educational interventions delivered are designed with best practice and research in road safety.

Road safety fortunately is greatly researched and evaluated, with a number of pieces of research into education. Documented evidence shows that campaigns using gore and scare tactics do not work and can encourage contrary behaviours or cause trauma.  The attached document is presenting this information.

The Safer Essex Roads Partnership develop interventions based on the data gathered on collisions in Essex. Area of high risk are then targeted with suitable activities based on the objectives and age group of the participants focusing on behaviour change techniques which are proven to be effective. With progression of objectives through out school year groups.

If you should wish to find out more about our programmes we would be happy to share our objectives and methods.

Threat appeals in behaviour change (PDF)

You can read more about the subject here:
Teenagers ‘can’t be shocked’ into becoming safer drivers (


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