The Safer Essex Road Partnership is sharing materials in Essex pubs to discourage people from drink-driving.
Pubs across Essex will display posters and beer mats from today, highlighting the importance or planning your journey home ahead of time.
The aim is to help people avoid unplanned drink-driving. Over the last 10 years, around 123 people in Essex sadly lost their lives due to drink-driving.
Even the smallest amount of alcohol can lower an individual’s inhibitions. This can make drink-driving seem less risky and even a low level can lead to poor decision making, while driving.
If caught drink-driving, the penalties include a criminal record, a six-month prison sentence or an unlimited fine. It can also affect employment opportunities.
Following on from the success of SERP’s ‘Euros Football Friend‘ campaign, ‘Think Pint, Think Plan‘, encourages pub-goers to think about how they’re getting home. It encourages the use of public transport or a lift. It is important people make responsible choices to keep themselves and others safe.
SERP Partnership Manager, Will Cubbin, said: “We are keen to send a positive message to drinkers this autumn- enjoy your evening, but get home safely. Planning ahead could be all the difference between a good night, waking up in a police cell, or worse.”
He added: “We urge pub-goers to scan the QR code on the posters and mats, familiarise themselves and their friends with current drink driving legislation and take strong note on SERP’s advice on planning ahead. This campaign forms a strand in our strive to Vision Zero, the shared ambition that there should be no death or serious injury on Essex roads, by 2040. We hope Essex residents take time to plan their journey, pre-pint.”
For more information on the “Think Pint, Think Plan” campaign, visit: Drink driving – saferessexroads.org
