Forget-me-not seeds sow a powerful message via thousands of School children across Essex this Road Safety Week.
Road Safety Education and Engagement Manager, Ellie Henderson, said: “At the Safer Essex Roads Partnership we want every week to be road safety week but this week we are working with even more people to be aware of the importance of being safe on the roads.
“This year the theme is ‘After the Crash – Every Victim Counts’ which is an area we find difficult to talk about with children. The tragic consequence of road traffic collisions is something that touches everyone. At the Safer Essex Roads we don’t talk about car ‘accidents’, we refer to them as collisions or crashes as we believe they are preventable rather than accidental. No-one should lose their life on the roads.
“Sadly, last year 44 people lost their lives on Essex roads, and their families were forever affected.
“We aim to achieve Vision Zero, zero road deaths and serious injuries in Essex, by 2040. Help us achieve this for everyone in Essex to grow up safely and achieve their full potential. Should your school wish to sign the Vision Zero Pledge as an organisation, we would love to share this on our social media channels. Please contact us if you would like to promote Vision Zero in your community.
“We have enclosed packets of forget-me-not seeds for your students and staff. We use forget-me-nots as these are a symbol of remembrance for those who have lost their lives on the roads.”
Claire Laver, Headteacher of Priory Primary School in Bicknacre, said: “Our year 5 class thoroughly enjoyed working with SERP to promote safer driving in our village. Using the speed gun was an absolute treat and the children now confidently understand speed limits. Thanks to SERP for taking the time to visit us.
“Priory Primary School is always keen to support Brake Road Safety Week. We will be reflecting on this year’s theme and be planting some forget-me-not seeds in the school garden.”
Join our road safety movement, Vision Zero, and take a stand in accepting unnecessary road death: www.saferessexroads.org/visionzero
