The Festive Friend anti-drink drive campaign aims to lower unnecessary road death, due to drink driving.

Targeting men under 40, the concept is around how planning a journey ahead of Christmas celebrations, can make all the difference between a good night out, a police cell, or worse.

The series of short films feature former England rugby player, James Haskell, who educates a group of young men on the importance of being a good mate and planning their journey home ahead of festive drinking.

The campaigns illustrates the alternative transport options available to revellers,  including the Travel Essex App, which provides real time travel information, as well as taxi services, or asking a loved one for transport home after a night out.

An analysis of collision data shows that young men are sadly most affected by drink driving, with at least 258 men under the age 40 killed or seriously injured in drink driving crashes on Essex roads, over the last ten years. This campaign forms a strand of SERP’s strive to Vision Zero, the shared objective of no death or serious injury on Essex roads, by 2040.

Plan ahead:

Before you even consider a night out, it is important to know your limits.

By planning ahead, you can make responsible choices, and keep yourself, and others, safe.

Book a reputable taxi, know the bus times, or download the Travel Essex App: Travel Essex – Apps on Google Play