SERP showcases its journey towards Vision Zero at PFCC Expo event

The SERP team posing for a picture

The Expo, at Boreham House, near Chelmsford, was attended by more than 250 representatives of community safety partners, including Essex Police, Essex County Fire and Rescue Service, the Violence and Vulnerability Unit (VVU), charities, community groups and council partners.

The event, designed to enhance the potential partnership work of all the organisations present, allowed attendees to network, share best practice, and strengthen resources, all with a shared goal of making Essex safer.

The Partnership was one of three organisations asked to attend and provide an interactive experience for delegates. SERP colleagues displayed vehicles, including Fire bikes and the My Small Change car. Extra Eyes videos were played alongside a ‘higher or lower’ game which asked delegates questions such as, ‘what is the percentage of drivers claiming to drive safer than most?’.

Around 50 Vision Zero pledges were signed, and scores of delegates enjoyed seeing how distraction affected their reaction times on the Batak machines.

Roger Hirst, Police, Fire and Crime Commissioner for Essex, told the Expo: “Partnership working is key to our approach – our approach has always been to achieve results with organisations and agencies working with each other.

“We are going to do more of what works. Our success shows we know the things that work and we are going to more of them.”

Will Cubbin delivering a presentation

William Cubbin, Partnership Manager, said: “We were delighted to attend the event at Boreham House. It was a fantastic opportunity to showcase some of our innovative activity which forms part of our journey towards Vision Zero.

“We want every single road-user to acknowledge that road deaths are not inevitable, and they can be prevented.

“We’d like to thank all of the delegates who showed their support and commitment for zero road deaths by 2040. We hope we gave them food for thought and showed them that everyone has a part to play in saving lives on our roads.”


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