Safer Essex Roads Partnership joins 30 European countries in road safety campaign

Project EDWARD has officially launched today (25th May) at TISPOL’s road policing conference in Dublin.

The first European Day Without A Road Death (Project EDWARD) takes place on Wednesday 21 September 2016, with TISPOL hoping that all of its 30 member countries will participate.

Supported by national road safety bodies such as Road Safety GB and Road Safety Support the event has been created to ‘re-energise the reduction of fatalities and serious injuries on Europe’s roads’.

TISPOL also hopes to use the event to encourage drivers to reflect on their behaviour and attitude, which it describes as the biggest barrier to reaching casualty reduction targets. After the launch, TISPOL will make live a ‘Make the Pledge’ page to enable the public to show their support for the campaign.

Aidan Reid, TISPOL president, said: “We believe Project EDWARD can make a big impact in re-energising casualty reduction across Europe. EDWARD will encourage all road users to reflect on their behaviour and attitude. After all, driver behaviour remains the most important barrier to progress as we approach 2020 and its reduction targets. “TISPOL’s target is that no one should die on the roads of Europe on Wednesday 21 September. And as we pause to reflect on how we use the roads, it is my belief that Project EDWARD can make a significant contribution towards further sizeable and sustained reductions in road death and serious injury. “So whether you represent a national government, a private organisation, a public agency, police service, a charity, a school, college or university, or whether you simply care as an individual, please join me and make the pledge to support Project EDWARD, and do your bit to reduce risk and improve safety for the people who use our roads.”

The Safer Essex Roads Partnership (SERP) will be giving members of the public road safety messages around seatbelts, mobile phones, speeding and drink or drug driving right up until the big day itself.

SERP’s vision is to reduce death and serious injury due to road traffic collisions in Essex to zero. The partnership cannot do this alone, every road user plays a part in making sure that everyone gets home safely.  A small change in everyone’s road user behaviour could have a huge impact on casualty numbers.

Please go to and sign up to the #smallchanges pledge.

Let’s put ourselves to the test and make the 21st of September a day to remember!


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