A report published by PACTS in 2013 (Stepping Out) showed that nationally 68% of all pedestrian casualties are adults.

The report identified that pedestrians were at highest risk on weekend evenings after consuming alcohol, and during late evening/night time.

Within Essex, Colchester, Basildon and Southend are the areas where adult pedestrian casualties are most prevalent.

SERP data shows:

• 43% of pedestrian collisions involve the injured pedestrian failing to look properly.
• 15% involve pedestrians who are careless, reckless or in a hurry.
• 14% involve a failure to judge the path or speed of a vehicle.
• 10% involve crossing when masked by a parked or stationary vehicle.
• 12% of all pedestrian collisions occur in rural areas, but 35% of fatal pedestrian collisions occur in rural areas.
• 87% of pedestrian collisions occur on 30mph roads and 80% are on single carriageway roads.

AD-PEDESTRIAN-1SERP is currently running a publicity campaign which aims to increase the awareness of both pedestrians and drivers of the increased risk of adult pedestrian casualties when they are in a hurry, in the dark or impaired by alcohol.

The government’s THINK! road safety website has information to help parents keep their children safe when travelling as pedestrians, both as teenagers and as younger children.

The NHS website also has a section giving advice to help people ‘be safe on foot’ which covers children, teenagers and walking on country roads.