Road Safety Ambassadors get creative to help spread Vision Zero messaging amongst school community

The Ambassadors scheme was relaunched in February this year and currently has 334 students in active road safety Ambassador roles across the county.

Ambassadors enjoy using their imagination to design and create campaigns, posters, banners, videos or anything they can think of to promote road safety.

Animation showing a family travelling by car

Most recently, students at St Martin’s School in Brentwood produced a poster about the dangers of speeding and students from Ramsey school in Halstead wrote a poem and rap song about the importance of seatbelts.

Claire Stone, Road Safety Technician, said: “The scheme is going from strength to strength and has so many benefits for students and road safety in general.

“We know that young people have the most influence on other young people, which is why we encourage students to take the lead within their school to set a positive example, promote road safety and raise awareness amongst their peers.

“The important work is also used by students as evidence on their CVs and further educational applications to show their willingness to support and promote an important subject within their school.

“Most importantly, the students really enjoy it and we’ve seen it help boost the confidence of some. From all of us in the Safer Essex Roads Partnership, a very big thank you to our ambassadors.”

“We currently have 35 schools in Essex signed up to the scheme, but we’d like to encourage more to join.”

For more information on the Ambassadors scheme please contact Claire Stone at

16 June 2022

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