New ‘FireCar’ helps SERP partner engage with young drivers

Essex Fire & Rescue Service will continue to benefit from an eye-catching and stylish resource to help engage with young drivers, thanks to the ongoing generosity of a regional car dealership.

The service’s Road Traffic Collision (RTC) Reduction team took delivery of a new ‘Fire Car’, donated by Essex Audi, on 16 February.

The new Audi S3 will be used to help the RTC team engage with young drivers, and in particular modified car enthusiasts who will be attracted by the vehicle’s striking appearance.

The car will attend events where there are large gatherings of people with modified cars and other events that attract young drivers.

Adam Eckley, chief fire officer at Essex Fire & Rescue, said:

“We’ve been in partnership with Essex Audi for several years now.

“This has allowed us to communicate road safety messages to a wide range of car enthusiasts, something I know our RTC Reduction team would find more challenging without the Audi FireCar’s support.

“This FireCar will be at events across the county over the coming months, and is a vital part of the team’s work to help keep Essex a safe place to live, work and travel. Thank you to Essex Audi for their continued support.”

Nicola Foster, chair of SERP said:

“Thanks to Essex Audi, our Fire Service partners now have a valuable tool which can be used to engage with car enthusiasts and local communities about road safety.

“SERP is always looking for different ways to reach out to younger drivers to increase their awareness of some of the risks and the car is a great ice breaker in starting conversations.

“We thank Essex Audi for their huge generosity.”

27 February 2018