The Street Spirit campaign calls on young riders to enhance their knowledge on safe riding by watching five short videos and completing a quiz.
This automatically enters them into the competition, giving them the chance to win one of two brand new bikes, with full protective kit and a year’s insurance. The campaign is exclusively for Essex residents.
- Data reveals that riders of powered two wheeled (P2W) vehicles are the highest road user risk group in Essex.
- In 2016 they made up just 0.8% of the traffic but were represented in over 26% of all collisions involving death or serious injury.
- In the same year, nearly 37% of all P2W collisions resulting in death or serious injury involved young riders (aged 17 to 25).