With winter on the horizon, the Safer Essex Roads Partnership has launched a new pedestrian safety campaign – in a bid to reduce distracted walking.
In the last two years, 503 pedestrians were killed or seriously injured on Essex roads. In almost half of these collisions, distraction was identified as a cause.
Meanwhile, 33% of adult pedestrians killed or seriously injured during the same period were involved in collisions during hours of darkness – despite much lower numbers of pedestrians and cars on the road at night.
#StopScrollingStartLiving aims to highlight the dangers of being glued to a smart phone while walking.
A film has been produced to reinforce the need to stay alert and avoid distractions in everyday life but more crucially, when crossing the road.