Adult pedestrian campaign

2017 ped leaflet

This campaign aims to increase the awareness of both pedestrians and drivers of the increased risk of adult pedestrian casualties when they are in a hurry, in the dark or impaired by alcohol.

It focusses on three pilot areas where adult pedestrian casualties are most prevalent – Colchester, Basildon and Southend-on-Sea – and the three most common causes of vehicle and pedestrian conflicts in these areas:

• Driver or pedestrian failed to look/see
• Pedestrians careless/in a hurry
• Pedestrians impaired by alcohol.

A report published by PACTS in 2013 showed that nationally 68% of all pedestrian casualties are adults. The report identified that pedestrians were at highest risk on weekend evenings after consuming alcohol, and during late evening/night time. In Essex 14% of adult pedestrian who were killed or seriously injured were impaired by drugs or alcohol at the time of the collision, and 33% were injured during hours of darkenss, despite much lower numbers of pedestrians and cars on the road at night.

SERP data shows, that for adult (aged 18+) pedestrian casualties in Essex:

  • 45% of adult pedestrians killed or seriously injured are primarily at-fault for the collision they are involved in.
  • 43% of pedestrian collisions involve the injured pedestrian failing to look properly.
  • 25% involve a pedestrian or driver who is careless/reckless or in a hurry.
  • 14% involve a failure to judge the path or speed of a vehicle.
  • 10% involve crossing when masked by a parked or stationary vehicle.
  • 12% of all pedestrian collisions occur in rural areas, but 35% of fatal pedestrian collisions occur in rural areas.
  • 87% of pedestrian collisions occur on 30mph roads and 80% are on single carriageway roads.

Ped campaign streetliner

Share this page:

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.