SERP branding guidelines



Use of SERP brand with partner logos

SERP wishes to promote awareness of its existence and activities but also to protect the integrity of the SERP logo.

We have set out here how we allow the use of the logo to support SERP, promote the website etc, but also to restrict organisations and other private enterprises from using it in a context that implies endorsement by the SERP.

Any organisation wishing to use the SERP logo must request permission from either the SERP Communications Officer or Chairman before linking to or referencing the site, and before using the logo. Please contact:

Communications Manager

As a general rule, third parties may not use the SERP logo in advertising or promotion of their own products. The circumstances under which third parties may use the logo are as follows:

• The logo must always be used according to the specifications within the SERP branding guidelines.
• The logo may not be imitated.
• Do not use the SERP logo in products or services in a way that might be seen to infer an endorsement.
• The logo may not be used in a manner that would disparage SERP or its products, partners or services.

Where SERP grants the use of the SERP logo to an organisation, they will be asked to display the logo and accompanying text as set out below:

We support the goals and the vision of
the Safer Essex Roads Partnership

Please visit their website and sign up to
the ‘small changes save lives’ pledge at


Brand guidelines

SERP Brand GuidelinesSERP reserves the right to terminate or modify permission to display the logo, and may request that third parties modify or delete any use of the logo that, in the judgment of the Chairman of SERP, does not comply with these guidelines.

Download the full SERP brand guidelines
(Adobe PDF – may not meet accessibility guidelines)

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