Using humour to highlight the drug-drive issue

The campaign is centred around a video, which uses humour to highlight that even if you do not look or feel stoned, you could still have drugs in your system that will show up during a roadside test.

It aims to debunk the common belief among drug drivers that they will not get caught, instead shining a spotlight on the fact Essex Police has more than 600 officers trained to use drug wipes – meaning offenders are more likely to get caught than ever before.